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Service Agreement

Please read through our service terms below before signing. Scroll to the bottom to agree and continue.

1. Services

DNA+ Digital Solutions ("DNA+", "we", "us") provides DNA+ Connect, an automated lead management service, to Client. Connect responds to new leads, answers questions from the Client's approved knowledge base, qualifies each lead, follows up, books appointments into the Client's scheduling system where supported, and alerts the Client's own team ("tag-in") according to rules agreed at onboarding. Services may also include platform setup, knowledge base maintenance, reporting, and optional add-ons listed on the Client's proposal or order form, such as overflow human closers billed per resolved handoff. DNA+ does not provide human first-contact calling, live inbox coverage, or an answering service unless expressly listed as an add-on.

2. Service Levels

Coverage: Connect operates 24 hours a day, 7 days a week, including holidays.

When automation is configured and systems are operational, DNA+ will use commercially reasonable efforts to meet the following targets for new inbound leads and customer communications:

  • Automated first response within 1 minute of lead receipt
  • Follow-up on the cadence agreed at onboarding until the lead books, replies, opts out, or the cadence ends
  • Tag-in alerts delivered to the Client's designated contacts within 5 minutes of the triggering event

DNA+ may use SMS, email, web chat, social messaging, or reply in the original channel when applicable. Responding to tag-in alerts is the Client's responsibility unless a human add-on is purchased. Cadence may vary based on client workflow, lead responsiveness, communication channel, compliance requirements, and scheduling rules. Service targets are operational goals, not guarantees of bookings, conversions, or revenue outcomes.

3. Client Responsibilities

Client agrees to provide accurate and complete information required for onboarding and service delivery, and to maintain current scheduling rules, escalation contacts, hours, intake instructions, and workflow restrictions. Delays or inaccuracies caused by Client may impact service timelines and SLA performance.

  • Provide accurate contact, business, scheduling, and intake information
  • Respond to communications within 3 business days
  • Provide timely access to CRM, telephony, inboxes, calendars, and other required tools or assets
  • Notify DNA+ promptly of any changes affecting intake, follow-up, scheduling, routing, or caller handling

4. Fees & Payment Terms

Plan Fees: Service fees are billed per location per month according to the plan selected at signup: Core $497 (up to 150 leads per month), Pro $897 (up to 400 leads per month), or Scale $1,497 (up to 1,000 leads per month). Plan lead allowances are sizing guidance, not a cap, and no per-lead charges apply; DNA+ may recommend a higher plan where lead volume consistently exceeds the allowance. The fourth and each additional location receive 20% off the per-location plan fee. Clients who prepay twelve (12) months in full at signup have the setup fee waived in full. Where a signed proposal or order form states different fees, that document controls.

Setup Fee: A one-time setup fee of $1,500, plus $250 for each additional location, is billed at onboarding and is non-refundable. It covers the knowledge base build, business texting registration, integrations, and team training. The setup fee is waived in full, including the per-location portion, for Clients who prepay twelve (12) months at signup.

Autopay Required: All Clients must enroll in autopay as a condition of service. Autopay may be set up via ACH (bank transfer) or credit card. Credit card payments incur a 3% processing fee. ACH payments do not carry a processing fee and are the recommended payment method.

Billing: Invoices are issued and processed automatically through the Client's enrolled autopay method on the agreed billing date. Payment terms outside of autopay must be approved by DNA+ in writing in advance.

Non-Payment: If autopay fails or payment is not received within 7 days of the invoice date, DNA+ will pause services until payment is made. Service pauses do not extend the contract term, and Client remains responsible for fees during the paused period.

5. Term & Termination

This agreement begins on the effective date and continues month to month. Either party may cancel with 30 days written notice. Client remains responsible for fees through the end of the notice period. Setup fees and prepaid annual fees are non-refundable.

If Client elects annual prepayment, the full twelve (12) months of plan fees are billed at onboarding, the prepaid term runs twelve (12) months from the effective date, and the agreement then continues month to month under these terms.

6. Confidentiality

Both parties agree to keep confidential any proprietary information, trade secrets, lead information, caller information, customer and patient communication details, business data, and other sensitive information shared in connection with the services. This obligation survives termination of the agreement. DNA+ will not sell or share client data with third parties except as needed to provide the services, as authorized by the client, or as required by law.

7. Intellectual Property

Upon full payment of all fees, Client owns its business records, lead records, caller records, and any deliverables created specifically for them. DNA+ retains ownership of any pre-existing tools, templates, frameworks, workflows, reporting formats, methodologies, or systems used in delivering services.

8. Limitation of Liability

DNA+ does not guarantee specific lead volume, booking volume, conversions, revenue outcomes, or customer or patient outcomes. The service levels described in this agreement are operational targets only and may be affected by client delays, incomplete data, system outages, third-party platform issues, lead unresponsiveness, or workflow limitations outside DNA+'s control. DNA+'s total liability for any claim shall not exceed the total fees paid in the preceding 90 days.

9. Modifications

DNA+ may update these terms with 30 days notice. Continued use of services after notice constitutes acceptance of updated terms. Material changes will always be communicated in writing.

10. Governing Law

This agreement is governed by the laws of the State of Texas. Any disputes shall be resolved in Dallas County, Texas. Both parties agree to attempt resolution in good faith before pursuing legal action.

11. Entire Agreement

This document, along with any accompanying proposal, pricing schedule, order form, or scope of work, constitutes the entire agreement between the parties and supersedes all prior communications. No verbal agreements are binding. Any amendments must be made in writing and signed by both parties.

↓ Scroll to read all terms before agreeing

I have read and agree to the DNA+ Service Terms.
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By checking this box, I agree to receive SMS messages from DNA+ for account notifications and customer care. Messaging frequency may vary. Message and data rates may apply. You can opt out at any time by texting STOP. For assistance, text HELP or visit https://dnaplusconnect.com/. Visit /privacy for privacy policy and /terms for Terms of Service.
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Step 2 of 3

Client Onboarding

Please complete the information below to begin onboarding. The more you share now, the faster we can get you live. All sensitive payment details are collected separately through a secure link sent to your billing email after submission.

Business Type

Help us tailor the rest of this form to your business.

Medical / Clinic
Providers, treatments, scheduled appointments
Other Business
Service business, retail, professional services
Business Information
Required
Required
Required
Required
Required
Locations

Signing up more than one location? Add each one here and they're all covered by this one agreement. The details above are your first location. Contacts, tools, goals and billing on this form apply to every location.

Primary Contact

The day-to-day operations contact for DNA+ to reach. Often different from the agreement signer.

Hours of Operation

Your business hours, used for call routing and after-hours handling.

Monday to
Tuesday to
Wednesday to
Thursday to
Friday to
Saturday to
Sunday to
Scope of Service

What services your business offers. This helps DNA+ understand what to quote and book — and what to escalate to your team.

Botox
Fillers
IV Therapy
Weight Loss
Peptides
Hormone Therapy
Aesthetic Treatments
Wellness Consultations
Pricing

Your current prices, so leads hear the right number. Leave blank anything you don't offer. You can update these any time.

Providers

List each current provider, their title (e.g., MD, PA, NP, RN), and the services they are authorized to perform.

Full Name Title Authorized Services
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Scheduling Basics

How your business handles booking timing and no-shows.

Current Tools & Systems

What you use today. DNA+ will reach out to discuss access during onboarding — no credentials needed here.

Promotions

Are there any current or ongoing promotions DNA+ should be aware of?

Yes
No
Goals & Pain Points

Optional but helpful. Gives DNA+ context to come into the kickoff call prepared.

Payment Setup

Autopay is required to begin services. Your actual payment details are collected separately through a secure link sent to your billing email after submission.

Setup Fee
A one-time $1,500 setup fee, plus $250 for each additional location, is billed at onboarding. It covers your knowledge base build, business texting registration, integrations, and team training. This is separate from your plan fee. Prepay 12 months and the whole setup fee is waived.

Per location, per month, month to month. No per-lead charges. You can change plans any month.

Core
$497/ MO
Up to 150 leads a month. Instant response, qualification, follow-up, booking, weekly report.
Pro
$897/ MO
Up to 400 leads a month. Everything in Core plus two-way conversation with tag-in rules, web chat and social DMs, reactivation, no-show recovery.
Most popular
Scale
$1,497/ MO
Up to 1,000 leads a month. Everything in Pro plus multi-location routing, bilingual, priority support.
Month to Month
Billed monthly. Cancel any time with 30 days notice.
12 Months Prepaid
Pay the year up front and the whole setup fee is waived.
Setup Waived
ACH (Bank Transfer)
Direct bank-to-bank transfer. No processing fee.
Recommended
Credit Card
Visa, MC, Amex, Discover. 3% processing fee applies.
+3% Fee
Required
Required — secure payment link will be sent here
I acknowledge the setup fee of $1,500 plus $250 per additional location.
The setup fee is non-refundable and will be billed at onboarding through the autopay method I set up.
I understand autopay is required.
DNA+ will send a secure payment setup link to the billing email above after I submit this form. Services begin once payment is confirmed.
Requested Start Date

When would you like services to begin? The earliest start date is 7 days from today to allow for setup and payment confirmation. Your final go-live date depends on payment setup completion.

Additional Notes
Step 3 of 3

Almost Done

Review your information below and hit submit. The DNA+ team will be notified immediately and will reach out within 1 business day.

What Happens Next
1
The DNA+ team receives your information and agreement instantly.
2
A team member will reach out within 1 business day to confirm your start date and kick things off.
3
You'll receive your invoice, payment setup link, and kickoff call scheduling email.

You're In.

Welcome to DNA+. Your information has been submitted and the team has been notified. Expect a call or email within 1 business day.

Questions? Call us at (817) 482-3966
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